The Concierge Club: The Life of the Party
Photography by Daniel Camer
Working in the world of events can be a strenuous experience of late nights, demanding clients and unpredictable circumstances. It takes patience and a strong work ethic to endure in this fast-paced industry, one that Monica Gomez is well familiar with. A savvy businesswoman, Gomez created The Concierge Club into one of Canada’s leading event and staffing agencies, garnering the attention of high-profile clients, including: Harry Rosen, Ciroc, Rockstar Energy, GUESS and more. Here, she sheds light on what it takes to create a successful business and memorable experiences.
Describe how you got into your business.
In 2007, I started an event planning business servicing the financial and mining industry. Three years later, when the stock market crash affected the business, I decided to pick up and move to Toronto. I was never satisfied with the level of service or quality of staff we were provided [when we outsourced for promotional models and brand ambassadors.] Recognizing a big gap, I decided to start my own agency and the rest is history. At The Concierge Club we're bringing an intimacy back to the brand and consumer relationship in staffing events. We take pride in cultivating relatable ambassadors that offer a personal experience to consumers, ultimately creating a stronger connection to the brand.
Your business relies heavily on having a great team of people. What advice can you offer on finding quality people to work for you?
Having a successful relationship with your employees is like having a successful relationship with your spouse; communication is key. [You have to] make them feel appreciated every day. I am constantly praising my employees for their hard work and, from the bottom of my heart, I know that they are a huge reason the agency is a success. I never play the "boss" card or act like I am above them. We are all equals and we all play an important role.
Part of having a successful business is making sure your employees feel inspired and have purpose. How do you go about motivating your team?
I believe in rewarding people for their hard work. It's important to me that they are proud of where they work and their accomplishments. I want to see all of my staff succeed in life. [It may not be] their full time job but it does help create great qualities and a work ethic that will advance them in the future. I also welcome the opportunity to allow some of my staff to grow within our company. We have recently moved several of our long time staff into office positions, including model managers, social media managers and marketing strategists. This allows them to use the skills they are learning in school and grow as individuals.
Working in the world of events can often include being able to adapt quickly to changing circumstances. How do you stay nimble and manage these circumstances?
You need to keep your cool! There is a solution for every problem. Things can get very heated behind the scenes and escalate quickly so it's important to keep a level head [in order to] fix the problem.
What advice can you offer to budding entrepreneurs on starting a business?
The most important thing is to love what you do. People say that all the time, but it really is the key to success. If you love what you do, it doesn't feel like work. Another thing is, be prepared to fail several times. It takes guts to start your own business. You just need to take the risk and go for it. Lastly, always go above and beyond for your clients; most of the time the hard work is appreciated and you will stand out above your competitors.