FIRST LOOK: KENZO x H&M CAMPAIGN IMAGES BY JEAN-PAUL GOUDE
The Swedish fashion retailer H&M has revealed their the first three campaign images for the much anticipated Kenzo x H&M collaboration of model and activist Iman, hip-hop artist Chance the Rapper and rapper Suboi. Images were shot by the legendary Jean-Paul Goude. H&M unveiled their collaboration with the French fashion house in May of this year on Instagram with a "vibrant and playful" video featuring their iconic leopard print.
Kenzo is lead by Humberto Leon and Carol Lim, who are also the creative directors of Opening Ceremony. The collaboration is set to launch on Nov. 3 but the collection is set to debut on Oct. 17 following the highly popular HM x Balmain runway from Olivier Rousteing featuring models Kendall Jenner, Gigi Hadid, Bella Hadid, Joan Smalls, Alessandra Ambrosia and Karlie Kloss amoung others and a performance from the Backstreet Boys.
The campaign also features images with Rosario Dawson, Ryiuchi Sakamoto, Chloë Sevigny and Xiuhtezcatl that are yet to be released. For the campaign, Goude has used his signature hand-made cut-up style, slicing and reassembling the prints to express the exuberance and character of this collection.
Swedish director Max Vitali also directed mini-interviews with each of the cover stars, which can be watched below.