Bay Street Bull Magazine: Luxury Business and Lifestyle


A Day in the Life of Jordan Searle, President of Ecco Shoes Canada


A lot needs to get done in one day. 'A day in the life' follows some of the world's most innovative leaders, and details how they manage everything from exercise to employee relationships.

Written by Christina Gonzales


5 a.m. I wake up and check my email quickly, and then I’m out of the door. I head to the gym for about an hour—it’s right by our office.

7:30 a.m. I have a quick breakfast, which is usually low carb—fruits, oats, yogurt—and then I have virtual meetings with my colleagues in Denmark. We talk about all of our projects, from retail to consumer-facing projects to marketing. We also sometimes talk about logistical issues or financial reviews. 

9:00 a.m. Our Canadian executive team (my CRO, head of sales, logistics, marketing and merchandising) meets once a week to debrief on business from the previous week, and to plan for the week ahead.

10:15 a.m. I meet with my EA to find out what’s on my calendar and for an update on any projects she may be working on.

10:30 a.m. I like to take a walk through the facility to check in on all the teams to see if everything’s going well. I also have a look through our warehouse to see what’s going on there everyday.

11:30 a.m. I prefer having an early lunch. Most of the time, I bring my own lunch, because we work out in Markham and there aren’t a lot of healthy options. My go-to lunch is fish with some salad, and a little bit of rice. I always leave my desk and sit at our canteen. I spend about half an hour to 40 minutes eating and catching up on The Economist.

12:15 p.m. I spend most of my afternoon in meetings and working on new businesses with customers. Essentially, I’m looking for new avenues to sell footwear, from department stores to online players to new corporate lease opportunities.


Clockwise from top left: men's cage BOA, men's Soft 1 sneaker, men's Illinois wing tip tie and men's golf lux.  

2:30 p.m. Sometimes I’ll do market visits to our store, to see how employees are being trained, to chat with managers and store associates. I like to see what’s happening from a commercial perspective, in the places where we’re operating. I go to our Yorkdale store quite a lot because it’s our flagship.

5:30 p.m. I drive home because I live in Toronto—the commute is about 40 minutes.

6:15 p.m. I have two children, one is two and we also have a 12-week-old, so everyone kind of fends for themself. (Sleep has become a huge thing of value in our household right now.) Usually my wife is already eating when I get home, so I spend some time with the kids, help her put them to bed.

7:30 p.m. By this time, I’ve had some dinner, which is again very vegetable heavy, and then I do some gardening outside. We’ve started growing some vegetables in our backyard for the kids. Once I’m done that, I go inside and do some reading. I have a Kindle, so I usually buy books off of Amazon. Right now I’m reading this book called Sapiens: A Brief History of Humankind.

10:00 p.m. I’m usually asleep by 10:30 p.m. every night.