What to Get Your Clients: Aberfeldy 12-year-old Scotch whisky
Nicknamed the “Golden Dram,” the Aberfeldy distillery is situated in the Scottish Highlands near the Pitilie Burn, a water source historically famous for its purity and as a gold panning destination. “This became the site where people would try to find their future, more or less,” says Gabe Cardarella, North American Brand Ambassador for Dewar's. “For the future of Aberfeldy, this would be the water source that we would use in producing every drop of that liquid.” The mineral- and gold-rich waters provide a unique foundation that, when combined with Scottish malted barley, results in an exceptional Scotch whisky unlike any other.
For clients, the Scotch could be a welcome change, especially if they are looking to explore new territory and add some diversity to their top shelf. “If you are gifting it to a client that is a bourbon drinker or a client that likes Canadian whisky (both of which tend to be bit on the sweeter end), you’ll find that this bridges that quite nicely,” says Cardarella.
With a 70-hour fermentation time period, the Aberfeldy 12-Year-Old leaves out no detail when it comes to creating a truly unique Scotch. That’s probably a result of a storied history that dates back to 1898 when the town of Aberfeldy first started distilling. To this day, the community stands as one of the last remaining Perthshire distilleries around, making each bottle the result of almost 120 years worth of time-tested craftsmanship. Consequently, the Aberfeldy 12-Year-Old has amassed a legion of loyal fans throughout the years thanks to its signature fruity flavor and honeyed notes, a product of oak cask aging and a deliberately slow production time in copper pot stills.
Bonding with your clients is essential to creating future opportunities. Consider Aberfeldy’s colourful history and production an easy ice-breaker to connect over a shared passion for craftsmanship and the finer things in life. “That’s the beautiful thing about gifting whiskies. When you give it you’re not just giving liquid in a bottle, you’re giving a story.” We'll raise a dram to that. $60