Business

Hublot Debuts New Limited-Edition Timepiece In Collaboration With Jose Bautista

Written by Ed Hitchins

SWISS WATCHMAKER ADDS JOEY BATS TO ITS ROSTER OF HIGH-PROFILE ATHLETES, BRINGING ANOTHER LEGEND INTO THE HUBLOT FAMILY.
Already known for their partnerships with sports heavyweights, Swiss watchmaker Hublot has now added Joey Bats to its roster.

Toronto Blue Jays legend and six-time all star Jose Bautista is the focal point of the exclusive timepiece, Classic Fusion Chronograph Special Edition: Jose Bautista.

The piece, launched during an exclusive invitation-only dinner at the Adelaide Hotel in Toronto on Tuesday night, pays homage to both Hublot’s reputation as a luxury watchmaker, as well as Bautista’s storied baseball career.

It was the first official brand event for Hublot in Toronto, following the opening of their Canadian flagship store in Vancouver last September. A standalone Hublot store will open in Toronto in the near future.

For Bautista, it was easy to accept Hublot’s invitation to collaborate: “I’m proud to join Hublot’s family of greats, especially since I’ve always been an admirer of their pieces,” he said.

The slugger travelled to Switzerland to put his design skills to work: The dial features Bautista’s jersey number “19,” at the noon marker, with 21 black diamonds and polished, black-plated appliques. The case is black ceramic on a black rubber alligator strap with grey stitching, and the right-hand chronograph is designed in the shape of a baseball. Bautista’s signature can be seen on the sapphire case back.

Hublot North American Managing Director Jean Francois Sberro said that showcasing Bautista to his Canadian fanbase was a easy decision: “We are hoping to excite Bautista’s local fans,” he says. Sberro also noted that the relationship Hublot shares with its athletes is one that the company cherishes: “[Bautista] is yet another athletic powerhouse to add to Hublot’s long standing story with the world of professional sports,” he explained. “Another ‘legend’ [to add to] the Hublot family.”

Bautista, who slugged 288 home runs in a Jays’ uniform, expressed hope that the new piece will someday be as iconic as his famous “bat flip” from the 2015 playoffs. “This is a timepiece I hope people will cherish for years to come,” he said.