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The Upgrade: LG’s OLED TV

LG

How to navigate the confusing, technical landscape of TV technology.

Written by Ed Hitchins

OLED televisions are now the standard of what defines a great centrepiece for home entertainment, giving more life and definition to a picture than the “tube” televisions of yesteryear. But with invention comes innovation: Just like how flat screens replaced tube televisions, OLED (which stands for Organic Light Emitting Diode) technology has become the measure of excellence in terms of what to buy when looking for a superior viewing experience. But with a landscape of different acronyms and confusing technical jargon, how do you differentiate which is which, and weigh the differences on what is best? Puneet Jain, Director of Marketing for LG Electronics Canada breaks down what makes OLED a must-have for your home.

What is OLED and why does it matter to the everyday person?

“What’s different about LG OLED is that it allows each individual pixel in your TV to turn on and off. As a result, the screen is able to produce perfect black and infinite contrast.” Jain says, “This means that whatever you choose to watch is reproduced the way it’s meant to be seen.”

LG OLED

What does “perfect black” mean in terms of picture quality?

“Perfect black output means more vivid and bright colour reproduction. Thanks to perfect black, LG OLED provides stunning contrast which offers deeper, richer colours. LG OLED technology has re-invented how consumers enjoy content at home offering a clear and sharp picture from any angle.”

LG OLED

How does this translate to the viewing experience?

“Every LG OLED can produce over 21 stops of brightness, compared to just 14 stops for conventional LCD TVs. With a high-contrast and vivid picture, this allows more lifelike images on the screen and gives you the widest viewing angles with no loss of contrast or distortion of colour.”

LG OLED

How does LG’s lineup of OLED televisions differ from the rest on the market?

“LG has been serving the needs of Canadian customers since 2013, and was the first brand to offer mass production of OLED televisions. LG continues to lead OLED technology innovation by understanding and supporting the viewing needs of consumers.

LG’s introduction of the ThinQ AI platform and Alpha processors differentiate us from competitors, giving consumers an enhanced viewing and interactive experience.

LG OLEDOur innovations such as the Alpha 9 processor and the ThinQ platform (a smart home hub connected to OLED TVs), both introduced this year, are key differentiators for us. We are committed to providing customers with the best viewing experience that is seamless to access.”