Bay Street Bull Magazine: Luxury Business and Lifestyle


City Guide: Amsterdam


Written by Ross Dias

In our new City Guide series, we seek to some of the world's most influential tastemakers and ask them to play host in their hometowns. Foremely of Italian fashion house Brunelli Cucinelli, Nish de Gruiter grew up in Amsterdam and now serves as vice president of dutch menswear brand SuitSupply. As recommended by him, here are the places you need to check out. 

Where to Stay:

The Dylan


A luxury boutique hotel with a history, the site currently occupied by the hotel was once a historic Dutch theatre until it burned down in the 16th century. Only the Van Campen's doorway from the original structure remained standing when The Dylan opened in 1999. One of the first of its kind, the Dylan has maintained its relevance in the center of Amsterdam 9 streets neighbourhood and also features a Michelin-starred restaurant, Vinkeles.

Where to Eat:



Named after the Flemish name for the French city of Lille, Rijsel attempts to capture the mid-century beauty of the industrial city. The restaurant claims to serve no-nonsense food for a fair price in a classic meets ‘60s setting. And boy does it deliver.  



Choux is housed in a century-old former distillery along with a multi-purpose space for creative professionals which lends to it’s informal setting. The menu changes every month as the food is focused on local finds and natural wines, but the dining experience is immaculate with exquisitely tantalizing dishes that often surprise.

C Restaurant


At C, the food preparation is precise, right down to the Celsius. Food is prepared at particular regulated temperatures which, according to the restaurant, provide an extra level of taste. The C menu features four temperature zones ranging from -20 to 200 degrees Celsius.

What to do:



One of Amsterdam’s many hidden treasures, The Tropenmuseum is an ethnographic museum where different cultures from the world over converge under one roof. The museum's vast collections are broken down by geographical location to help visitors navigate the large collection of cultural human history.

Ton Ton Club

"It's super fun with old games."

A fun American and Japanese fusion lounge in the heart of Amsterdam that blends the two cultures featuring milkshakes alongside a ramen-burger. The space also features a “Dance Dance Revolution” which can be booked exclusively for you for a whole hour for the economical price of €25.

What to Do:

Canal tours

"Rent a boat or try calling an Uber (yes, we have that here)."

Navigate the city during the day or at night through the UNESCO World Heritage Site marked canals of Amsterdam. Offering tours of all of Amsterdam's best spots like the Rijkmuseum or the red light district from the comfort of a boat, a cruise through the canals is the most relaxed way to see everything the Dutch capital has to offer.

Where to Shop:

de Beijenkorf


The Neterlands’ premier luxury department store, de Beijenkorf carries everything from Hugo Boss and Kenzo to Isabel Marant and Ted Baker. de Beijenkorf is owned by the Canadian Weston family who also feature Loblaws, Selfridges in London and Holt Renfrew in their extended portfolio. It’s flagship store shares Dam Square with Madame Tussads, the Royal Palace and the National Monument.

9 Streets Area


De Negen Straatjes or the Nine Streets is a premier shopping neighbourhood in Amsterdam with local designer boutiques alongside art galleries, jewellers, specialist businesses and restaurants.

Suitsupply Willemsparkweg

 Suitsupply CEO Fokke de Jong and VP Nish de Gruiter at Miami location

Suitsupply CEO Fokke de Jong and VP Nish de Gruiter at Miami location

"Our first flagship store!"

Amsterdam-based international menswear clothier Suitsupply opened its first flagship store on Willemsparkweg street in Amsterdam. The store offers in-house tailoring, personal tailoring and made to measure using quality Italian fabrics. Suitsupply has consistently been praised as one of the best places to shop for an affordable suit.