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Atelier Munro is the Monday-to-Sunday Lifestyle Brand You’ve Been Looking For

Sponsored By Harry Rosen
Atelier Munro Bay Street Bull
Photography by Alex Earl Jones

Not all suits are cut from the same cloth, and neither are their makers. With the rising prominence of fast fashion, it was only a matter of time before brands started to apply the same approach to areas of more complexity: custom apparel.

In concept, it sounded like a great idea, the ability to turn out custom-made garments at a baseline price. But what is a great idea with poor execution? A waste. And what fell to the wayside with the surge of these brands was a loss of quality, customer service, and craft.

Fortunately, there are a few rare companies out there that are able to deliver on the aspects that were so mesmerizing in the first place. Ones that are able to marry the holy trinity of desirable factors: exquisite quality, accessible prices, and customizability. It’s the sweet spot in a sartorial Venn diagram that has so often eluded us in our search for a reliable fashion brand.

Enter: Atelier Munro. Available exclusively at Harry Rosen the Amsterdam-based fashion house is that rare unicorn of menswear. Just ask Alexander Liang or Paul Poirier.

Atelier Munro Bay Street Bull
From left to right: Olympic athlete, Paul Poirier, and fashion influencer, Alexander Liang. Shot on location at Jules Bistro Queen Street West, Toronto.

Liang, undoubtedly Canada’s most prominent men’s fashion influencer, and Poirier, an Olympic athlete, are two individuals that have different demands of their wardrobes. For Liang, stylish and unique options with a perfect fit that can be worn separately to multiply one’s outfit range. For Poirier, comfortable pieces that can accommodate an athlete’s build and travel itinerary. Both of them were able to put Atelier Munro to the test, undergoing the full experience in order to showcase the brand’s versatility. The results? We’ll let you judge for yourself.

The fact of the matter is, men’s bodies are as diverse as their female counterparts. They come in different shapes and sizes that often don’t fit within the typical parameters of what’s available out there. For the discerning man who refuses to compromise on quality but values a customized experience and product, Atelier Munro is the last place you’ll ever have to look again.

How It Works

Atelier Munro Bay Street Bull

Select your fabric and fit

From rich, Italian wools to versatile jersey, browse from hundreds of different fabrics and choose your preferred fit.

Make it your own

Customize your look by choosing your: lapel, pockets, vents, shoulder type, cuffs, lining, and buttons. The cherry on top? Monogram it.

Finessing

You’ll receive your garment in six weeks where then any final adjustments are made to your sleeve and trouser length.

EXTRAS

Shoes

Start from the ground-up with a range of made-to-order shoe styles in: loafers, monkstraps, derbys, oxfords, sneakers, and high-tops. Pick from French or pebbled calf, or brushed suede leathers.

Shirts

Kit yourself in a second skin with a custom shirt available in brushed cottons, floral patterns, and jersey knits.

Outerwear

Complete the look with either a single- or double-breasted coat in full, three-quarter, or hip length. Available in wool, cashmere, plaids, and herringbone.